I am a curious person and love to ask questions and research things – I've found there is always more to learn.
Student Leadership ConsultantJanuary 2014 - Present
Brand Planning and New Business InternSummer 2014
Strategic Planning InternAugust 2013 - December 2013
• Supported ethnographic and survey-based audience profiling research for new business pitches.• Analyzed social profiles for diet companies to inform Atkins Nutritionals in their weekly and monthly reports.• Researched how fans of entertainment brands communicate on blogs and forums.
Digital Strategy InternSummer 2013
• Wrote and proactively shared articles about eye care for Essilor USA to demonstrate thought leadership.• Listened to conversations during Big 10 Conference and American Girl events and wrote client-ready reports.• Surveyed competitor activity on social media to inform new business pitches and learn best practices.• Conceptualized seasonal social messaging for American Airlines and Radio Shack.
B.S., Integrated Marketing Communications2011 - 2014
In partnership with the Roy H. Park School of Communication and the School of Business, I studied advertising, public relations, sales promotion, and interactive marketing. I was part of the Leadership Scholars program and inducted into Alpha Delta Sigma, the national honor society for advertising studies.
IC Take Back the Tap
Vice President and Cofounder
• Conducted awareness programs, such as film screenings, water taste tests, World Water Week.• Wrote Facebook and Twitter posts about water news to continue communication outside of events.• Launched and promoted a reusable water bottle program.• Removed disposable water bottles from an annual concert (500 students).• Reached off-campus community through contests at community festivals.
Office of Admission
Tour Guide and Online Ambassador
• Shared academic and campus life experiences with prospective students on campus walking tours.• Encouraged hundreds of prospective students to enroll through chat conversations and forum discussions.• Learned to answer underlying questions that prospective students and families do not ask.
Ithaca College Television
Game Show Panelist
Hillel at Ithaca College
Director of Communication
The Trevor Project
Trevor Chat Counselor (in training)