I was delighted to learn that I was chosen for the Steve Pacheco scholarship from The Advertising Club of New York. Pacheco (Director of Advertising at FedEx) was named Advertising Person of the Year and this scholarship was presented at the award ceremony in his honor.
Before the ceremony, Pacheco spoke with a small group of young professionals. I enjoyed learning about his vision (to be creative, inspiring, and generous) and what he looks for in prospective hires (big brains, serious talent, unparalleled passion, and constant curiosity). Following the conversation was next was the networking portion of the evening. It was thrilling to meet and connect with professionals across the advertising spectrum in New York. I hope to participate in more Ad Club programs in the future.
As part of my semester away in Los Angeles, I am interning in Trailer Park. It’s not a gathering of mobile homes–it’s the Hollywood-based entertainment marketing and content agency for entertainment studios, networks, an brands. To help win new business, I dive deep into target audiences and competitive industries. Furthermore, As a member of the integrated planning team, I also support work for clients in the digital space.
I am spending the fall semester in Los Angeles for the Ithaca College LA program. On Tuesday, we climbed Mount Lee to see the Hollywood Sign (see picture above) and last night we sat in on the taping of NBC’s Undatable at Warner Brother Studios. I’ll post another update once I secure an internship, but please let me know if you have any advice for my time in California!
They say big things are happening in Dallas.
In June, I relocated to Dallas, Texas for an internship in the Weber Shandwick Southwest digital practice. So far, I have worked on the American Airlines, Radio Shack, Big Ten Conference, Essilor of America, and new business accounts. I also published two articles on the company blog.
In partnership with World Book Night US, I gave away 20 copies of Tina Fey’s biography Bossypants to students at Ithaca College on April 23. For World Book Night, thousands of volunteers distribute half a million free books. Volunteers choose a title from a list of 32 books, pick up the special edition books from a local bookstore, and distribute the books to light and non-readers. I chose Bossypants because I thought students in the Park School of Communication would find Fey’s story inspiring.
The giveaway went very well–and I’m looking forward to volunteering again next year. Thanks to Dave Cameron for telling me about this organization.
For my Public Relations 232 class, I developed and designed a public relations proposal with a team of five other students. Our client was the Family Reading Partnership, a local non-profit community organization that promotes reading to children. We presented the written proposal to the client during a 50 minute presentation and Q&A session.
Ithaca College and Cinemapolis hosts the Finger Lakes Environmental Film Festival each spring. Since this was my first film festival, I registered for the Politics and Practices in Creative Industries mini course.
The festival had two parts. The first was a series of on campus events. The second was the film screenings at Cinemapolis. After each film, there was a 30 minute discussion with the filmmaker or producer. Attending a film festival was much different than I expected. My favorite part (and the most fascinating part) was chatting with filmmakers about their work.
- The Mobilities Concert: a performance of Carmina Burana
- Transmedia Workshop with Elizabeth Miller (she spends 5% of her time making documentaries and 95% of her time engaging people in the issue and finding different ways to show and share the documentary) and Evan Meany (he is fascinated with the intersection of art and science)
- Finding DQ-U: a documentary about the only tribal college in California
- AKA Doc Pomus with filmmaker Peter Miller: tells the story of songwriter Doc Pomus
- Old Dog with Kevin Lee from dGenerate Films: a Tibetan film that appears simple at first (to bypass the Chinese censors), but actually has deep symbolic meaning
- Neighboring Sounds with Carlos Guiterrez from Cinema Tropical: creatively uses sound to look at the lives of neighbors in an affluent Argentinian apartment community
- Couples with filmmaker Yong Ki Jeong: a Korean romantic comedy with global comedic appeal
- Dear Governor Cuomo with filmmaker John Bowermaster: uses music to tell the story of New York activists against hydraulic fracturing