LEONARD SLUTSKY

BRAND STRATEGIST

I am a curious person and love to ask questions and research things – I've found there is always more to learn.

Employment

  • Student Leadership ConsultantJanuary 2014 - Present

    Ithaca College Office of Student Engagement and Multicultural Affairs
  • Brand Planning and New Business InternSummer 2014

    Publicis Kaplan Thaler
  • Strategic Planning InternAugust 2013 - December 2013

    Trailer Park / goodness Mfg.

    • Supported ethnographic and survey-based audience profiling research for new business pitches.
    • Analyzed social profiles for diet companies to inform Atkins Nutritionals in their weekly and monthly reports.
    • Researched how fans of entertainment brands communicate on blogs and forums.

  • Digital Strategy InternSummer 2013

    Weber Shandwick

    • Wrote and proactively shared articles about eye care for Essilor USA to demonstrate thought leadership.
    • Listened to conversations during Big 10 Conference and American Girl events and wrote client-ready reports.
    • Surveyed competitor activity on social media to inform new business pitches and learn best practices.
    • Conceptualized seasonal social messaging for American Airlines and Radio Shack.

Education

  • B.S., Integrated Marketing Communications2011 - 2014

    Ithaca College Roy H. Park School of Communications

    In partnership with the Roy H. Park School of Communication and the School of Business, I studied advertising, public relations, sales promotion, and interactive marketing. I was part of the Leadership Scholars program and inducted into Alpha Delta Sigma, the national honor society for advertising studies.

Involvement

  • IC Take Back the Tap

    Vice President and Cofounder

    • Conducted awareness programs, such as film screenings, water taste tests, World Water Week.
    • Wrote Facebook and Twitter posts about water news to continue communication outside of events.
    • Launched and promoted a reusable water bottle program.
    • Removed disposable water bottles from an annual concert (500 students).
    • Reached off-campus community through contests at community festivals.

  • Office of Admission

    Tour Guide and Online Ambassador

    • Shared academic and campus life experiences with prospective students on campus walking tours.
    • Encouraged hundreds of prospective students to enroll through chat conversations and forum discussions.
    • Learned to answer underlying questions that prospective students and families do not ask.

  • Ithaca College Television

    Game Show Panelist
  • Hillel at Ithaca College

    Director of Communication
  • The Trevor Project

    Trevor Chat Counselor (in training)